Food Entrepreneurship Ecosystem Development (FEED) Project

Learn tips for starting or expanding a successful food business from Wisconsin-based specialists and entrepreneurs! This no-cost series of online trainings is for people who are interested in starting or expanding small-scale food businesses in Wisconsin. Stay tuned for Spanish-language only sessions on cooperatives and shared-used kitchens!

Starting a Farm or Home-Based Food Business
Monday, June 7th, 2021 from 2 – 3:30 p.m.
Presenters: Angela Moragne, That Salsa Lady, Founder/COO; Dr. Barbara Ingham, UW-Madison Food Safety Extension Specialist

This session will cover opportunities you have for adding value to your farm products, or for preparing foods in your home kitchen for sale. We will look at a variety of licensing exemptions for sales on-farm and for making products in your home kitchen. And we’ll hear from an entrepreneur with experiences to share that may help you be successful operating in this space.

Your Guide to Starting or Expanding a Commercial Food Business in Wisconsin
Monday, June 14th, 2021 from 2 – 3:30 p.m.
Presenters: Courtney Ziemer, Madison-Dane County Public Health; Dr. Barbara Ingham, UW-Madison Food Safety Specialist

Whether you are starting with an idea, or have an existing food business, this session will walk you through the basics of beginning or expanding a food business in Wisconsin. We will cover steps of licensing, training, and developing food product ideas that will ensure that the product that you make is food safe. This program will focus on businesses such as food carts, caterers, farmers markets and other retail venues.

Best Practices for Operating a Food Business out of a Shared Space
Monday, June 21st, 2021 from 2 – 3:30 p.m.
Presenters: Chris Brockel, FEED Kitchens; Donale Richards, Madtown Food Services, LLC

Whether you are sharing space at a local restaurant, producing your product at an incubator kitchen, renting space in a church or other shared-space arrangement, this session will highlight key considerations for business success. An experienced food entrepreneur will share ideas from his own experience working in this space.

Starting or Joining a Food Business Cooperative
Monday, June 28th, 2021 from 2 – 3:30 p.m.
Presenters: Kelly Maynard, UW Center for Co-ops; Amanda Chu, SLO Farmer’s Co-op

By working together, entrepreneurs can create connections to new suppliers or buyers, reduce costs through bulk purchasing, reduce operating costs, share insight, support each other, better leverage technology, etc. Learn from UW Center for cooperatives, SLO farmer coop (and others) for insight about cooperatives to benefit your business and your community.

For more info & to register, please visit:

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