The University of WI-Madison Division of Extension Health Communications State Outreach Specialists are recruiting participants for a Wisconsin Idea Collaboration Grant in partnership with UW-Madison’s Department of Community and Environmental Sociology. The study is called “Wisconsin Immunization Hesitancy: exploring approaches in Rural Parents” or WI HEAR Parents for short. Our goal for this research project is to understand how rural parents feel about vaccines for kids. We also want to help Extension colleagues and community partners write messages about vaccines that consider rural parents’ views. Participants will join a focus group. Each focus group will meet twice, and each meeting will last 90 minutes. Participants will be paid $50 per hour for the time spent in the focus groups. For more information, please email Dr. Malia Jones at malia.jones@wisc.edu or call 608-721-6975.